Contemporary International Business in the Asia-Pacific Region – eBook PDF
The Asia–Pacific region’s growing dominance as a source of international business growth has created a dynamic and complex business environment.
As a result, any international business manager working in a global context must have a solid understanding of communities, regional economies, and operational challenges.
Contemporary International Business in the Asia–Pacific Region addresses topics that are driving international business today, with an emphasis on ‘doing business in Asia.’ This textbook Contemporary International Business in the Asia-Pacific Region (PDF) introduces core business concepts and comprehensively covers a range of key areas, including trade and economic development, cultural dimensions, research and marketing, business planning and strategy development, and employee development in cross-cultural contexts, for both local and international students.
Contemporary International Business in the Asia–Pacific Region, written by authors with industry experience and academic expertise, is a must-have resource for business and management students.
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